5 Best PR Campaigns by Fintech in 2019 – India

We at Wizikey put together a list of best PR campaigns by Fintech in 2019. Come up with your next creative idea with inspiration from these!

Building Trust – Best PR Campaigns by Fintech

Building trust is one of the biggest objectives of any PR campaign. If there is one business category that needs it the most, it is FinTech. Customers literally have their money online when they engage with FinTech companies. No one uses a payments wallet they don’t trust!

In the past year, FinTech companies have capitalized on the power of PR. They did this to build trust, engage with customers and create significant brand visibility through innovative campaigns.

With digitization, Fintech as a category has exploded in India in the last few years. Subsequently, the entry of so many competitors has made it necessary to make the best use of PR to stand out for the customers. And that’s exactly what top FinTech companies did in 2019.

Read on to find how.

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1. Diwali Stamps | Google Pay

Google Pay – Best PR Campaigns by Fintech 2019

Digital wallet platform Google Pay gamified its platform on October 21. They asked users to collect Diwali stamps such as Diya, Rangoli, Jhumka, Flower. This could be done by scanning Diwali items. Those who did successfully won the reward of 251 rupees directly in their bank accounts.

The campaign went viral across social media platforms and was picked by leading publications. The response was so overwhelming that Google Pay extended the duration of the campaign till Nov 11.

What does Wizikey’s data say?

Google Pay generates about 50 media mentions per week but it’s Diwali stamps created a lot of buzz on social media which in turn helped generate around 80+ media mentions in that week.

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2. Product Launch: Switch | PhonePe

PhonePe – Best PR Campaigns by Fintech 2019

Bengaluru-based payments company, PhonePe rebranded its progressive in-app platform to ‘PhonePe Switch’. It is a one-click entry point to a world of apps on its platform.

It also enables users to seamlessly switch between PhonePe and their favourite food, grocery and other apps. All this from within the PhonePe app!

The objective was to establish ‘PhonePe Switch’ as a self-service brand on its own. Another objective was to clarify its usage for customers as well as vendors. The launch was successful with various sections of the media picking up the story.

What does Wizikey’s data say?

PhonePe generates about 40 media mentions every week. However, with the launch of PhonePe Switch, it created a lot of buzz. With around 90+ media mentions in that particular week, PhonePe switch was well covered.

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3. Collaboration with CRPF | Paytm

Paytm – Best PR Campaigns by Fintech 2019

Paytm collaborated with CRPF Wives Welfare Association (CWA). They raised funds for the brave soldiers martyred during the Pulwama attack. Consequently, more than 20 lakh Paytm users contributed Rs 47 crores. Users donated via the app and these transactions were exempted from transaction fees.

The campaign saw a massive response from the users and received great coverage in the media. The coverages carried quotes by the Paytm leadership helping Paytm in being perceived as a caring brand.

“We, at Paytm, are committed to assisting the families of our jawans in this hour of need by giving them a helping hand”

Kiran Vasireddy, COO, Paytm

What does Wizikey’s data say?

Paytm on an average generates 90-95 media mentions per week. However, this campaign helped in generating 150+ media mentions in the weeks simultaneously resulting in a peak of media mentions.

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4. Partnership with Edelweiss | Mobikwik

Mobikwik – Best PR Campaigns by Fintech 2019

Digital wallets platform Mobikwik announced its partnership with Edelweiss Tokio Life Insurance. As part of the partnership, Mobikwik users could avail Group insurance. These came in the variants of Rs 1 lakh, Rs 3 lakh, and Rs 5 lakh.

The coverage included a quote by the co-founder of Mobikwik, Upasana Taku. She talked about the opportunity in the digital insurance space.  

“The insurance penetration in India is close to 3.7% of the GDP and there is a huge potential ready to be tapped, more so with the exponential increase in the adoption of smartphones and penetration of the internet. This presents a vast opportunity for digital Insurance to the mass market which has been ignored by banks, distributors and even online companies owing to high distribution cost,”

Upasana Taku, Co-Founder, MobiKwik.

What does Wizikey’s data say?

Mobikwik generates around 20-25 media mentions per month. Its Edelweiss Partnership news broke all records! It generated around 60 media mentions creating Mobikwik’s biggest peak in 2019.

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5.  Zphin | PolicyBazaar

Policybazaar – Best PR Campaigns by Fintech 2019

Online Insurance platform PolicyBazaar launched a new brand called Zphin. It offers digital business and technology solutions and services to financial institutions globally. The objective was to help financial brands in building their digital capabilities.

Saurabh Tiwari, CEO, Zphin said they were also expanding to overseas destinations, including the Middle East, Singapore and Australia. The story was published by various publications in the digital space.

What does Wizikey’s data say?

Policybazaar generates around 10-15 media mentions in a week. The announcement of its restructuring and moving its tech services to Zphin helped it generate 20+ media mentions!

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To Conclude

FinTech companies through their campaigns in 2019 have shown that PR is essential to building trust. Since no company can scale without winning the trust of its customers, every business can learn from their example. This will help them grow by using the right PR strategy.

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Take inspiration from the best!

Here are some other articles to help you execute a brilliant campaign:

1. Best PR Campaigns of 2019 – Startups
2. Top Newsmakers of 2019 (Business, VCs, Unicorns, Soonicorns, Bollywood, Cricket, Smartphones and more.)
3. Journalist Insights from 2019
4. 9 Mistakes to avoid while approaching journalists

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