Wizikey’s Newsmaker Reports

Comprehensive reports for brands built on their media visibility

Wizikey Newsmaker reports curates a comprehensive list of brands based on their media visibility. The reports are categorized on the basis of News Score which is a proprietary score determined by Wizikey using the news mentions generated by the brand.

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VP of Corporate Marketing at UserTesting

Volumetric Analysis

One of the main criteria to calculate the News Score is Volumetric Analysis, where Wizikey identifies the total volume of mentions being generated by the brand

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Headline Analysis

Another important criteria to determine the News Score is headline analysis where Wizikey identifies the total number of headlines generated by the brand over the period of time.
Headline is the most important part when it comes to news, it helps the users in having a great recall of the brand.

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Publication Reach

One of the important factors to determine the recall is to check how many unique users know about you. In the same way, Wizikey calculates your News Score basis how many unique publications are writing about you

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Readership

One of the key factors taken into consideration when calculating the News Score is Readership, which tells you approximately how many people read about you basis the mentions that you received in those publications

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Wizikey saves time by bringing relevant brand mentions from news, blogs, podcasts and other mediums in one place. It provides insights to build better awareness. It is built by communications' professionals who struggled with excel sheets, clunky software and decided to solve it themselves.