The Ultimate Social Media Calendar for 2023 for India

As important as it is to hop on the latest Instagram reel, it’s equally important in the competitive social media world to maintain a social media calendar to keep a track of important dates and plan your campaign accordingly. The Ultimate Social Media Calendar for 2023 for India consists of Trends, Key events & Holidays, tracking these dates will help you reach out to a larger set of audience and will also help you in gaining more visibility. We understand that it’s difficult to keep track of all these events separately hence below is your one-stop place to find all the events and occasions throughout the year.

Wizikey’s The Ultimate Social Media Calendar for 2023 for India is drafted to track every important event that you must align for your social media campaigns. It’s your ultimate destination for all the buzz-worthy events and days that you would want your clients/ brands to participate in. You can treat this as your key to getting viral!

Why is this Social Media Calendar for 2023 a MUST for you?

With the growing competition in the social media space, it’s important to be on top of your game. Specifically, if you are in the marketing team, keeping a track of all these important dates is your KRA and we are here to make that easy for you.

Let’s dive right into The Ultimate Social Media Calendar for 2023 for India:

January 2023

January 1, New Year’s Day

New Year’s day is something that you must not miss. On this day you can align campaigns around ‘the first day of the year and even start fun challenges like #365dayschallenge. Trends like this will help you grab more eyeballs. 

January 2, Science Fiction Day

Honoring writer Isaac Asimov, Science Fiction Day is celebrated by many science fiction fans around the world. You can build an engaging post around the same where you can ask your audience to comment about their favorite science innovations in the section which will help you in increasing the reach of your post.

January 12, National Youth day

Celebrated on the occasion of Swami Vivekananda’s birth anniversary, National Youth Day is about reminiscing the works of Vivekananda and applying his philosophies to our own lives. Vivekananda’s life and mission were an example to all, and his ideas are spread and discussed on National Youth Day

January 14, Makar Sakranti/Lohri

Makar Sakranti is a Hindu religious festival celebrated to mark the end of winter and welcome spring. Brands can keep competitions and giveaways around this festival. It is celebrated in most parts of the country under different names, and brands can build social media posts according to their target audience.

January 15, Pongal

Pongal is a harvest festival celebrated by the Tamil community. It is a celebration to thank the Sun, Mother Nature, and the various farm animals that help to contribute to a bountiful harvest

January 16, National Startup Day

PM Modi announced, January 16 as National Startup Day to help percolate startup culture to the grassroots level. Here you can talk about your startup’s journey.

January 26, Republic Day

If your history textbooks hadn’t done the job, we’re sure your holiday calendar must have etched this day in your memory. 26th January is a great day to engage with your social audience and re-ignite the patriotic feeling within your audience. 

January 28, Data Protection Day

January 29, Puzzle Day

February 2023

February 4, World Cancer Day

February 7, Safer Internet Day

February 9, Pizza Day

Pizza isn’t just-food. It’s a love language. To those who understand the power of pizza, this day is a brilliant opportunity to collect all pizza lovers under one comment section.

February 11, International Day of Women and Girls in Science

February 13, Worlds Radio Day

February 14, Valentine’s Day

Valentine’s Day is always a good option to get too mushy with your posts. Pour all your love into that one post and you are sorted for the day.

February 17, Random Acts of Kindness Day

This special day is ideal for doing something kind for people you know. In addition, you can build your content around motivating people to be more compassionate and kind towards each other.

February 20, World Day of Social Justice

February 21, International Mother Language Day

February 21, National Science Day

March 2023

March 1, Zero Discrimination Day

March 4, National Safety Day

March 8, International Women’s Day

This day celebrates women and their importance in the world. Brands can engage with their audience by highlighting the powerful women that society has seen over the years which will motivate young women and will inspire them to be one. 

March 14, PI Day

March 15, World Consumer Rights Day

This day is celebrated to increase awareness about consumer rights around the world. Likewise, you can educate your audience to be aware consumers.

March 16, National Freedom of Information Day

March 16, National Vaccination Dat

March 17, World Sleep Day

This is the exact trend spotting that will keep your social media game on track. There is no one who’ll ever complain about getting that extra 5 min of sleep, you can use this opportunity to create a funny post around this.

March 19, Holi

Often referred to as the festival of colors, Holi is one of the best occasions for you to schedule your social media posts around colors and something that brings everyone together.  

March 20, International Day of Happiness

The kind of problems that we all have seen in the past 2 years, we need to celebrate days like these just to remind people that our ultimate goal should just be to #behappy.

March 28, Global Recycling Day

April 2023

April 1, April Fools Day

It’s time to bring out the prankster in you because today is your day to let loose. And brands are no exception, campaigns can be focused on practical jokes.

April 7, World Health Day

This day promotes Global Health Awareness. It’s the best day to position your brand with the healthcare media.

April 7, Good Friday

You must use this opportunity to spread some positivity with your social media posts. 

April 10, National Sibling Day

They’re biologically programmed to hate and love you with the same intensity, yes we’re talking about that best friend you have but didn’t pick. This day celebrates the bittersweet relationship between siblings.

April 14, Dr. Ambedkar Jayanti

April 15, World Art Day

April 18, World Heritage Day

April 21, Eid al-Fitr

This is one of the biggest festivals for Muslims in India. After fasting for the entire month during Ramadan, Muslims worldwide share a meal together after sunset.

April 22, Earth Day

This day promotes environmental sustainability globally and social media can be used to promote the cause further.

April 26, World Intellectual Property Day

May 2023

May 1, International Labour Day,

This month starts strong with International Labour Day, also referred to as May Day. In fact, this day should definitely be one of the most important in your social media calendar for 2023 as it’s a day of commemoration of the labor movement, its struggles, and its wins.

May 4, Star Wars Day

This day celebrates the famous sci-fi franchise Star Wars, which has thousands of fans around the world. It being a big franchise, with one post you can target a larger set of audiences.

May 11, National Technology Day

Many exemplary entrepreneurs and innovators in the field of technology are awarded on National Technology Day. As a matter of fact, brands show their appreciation for the advancements in technology on this day.

May 14, Mother’s Day

May 15, International Day of Families

A globalized man has a very small tribe, but it’s important to celebrate it nonetheless. Uniquely, this day reminds us to appreciate those we take most for granted, yes that’s right – our families.

May 17, International Day Against Homophobia and Transphobia

May 21, National Anti-Terrorism Day

May 24, Brothers Day

May 31, World No-Tobacco Day

June 2023

June 1, World Milk Day

It’s our first drink and an important ingredient in most of our beloved food items. The Food and Agriculture Organisation introduced this day to show the importance of milk in a nutritious diet. Milk companies such as Amul, Mother Dairy, and Country Delight innovate engaging posts and on-ground activities like food drives and bike rallies to celebrate this topical day.

June 1, Global Day of Parents

June 5, World Environment Day

This day is marked by the United Nations (UN) to create awareness about protecting the environment. A number of brands launch campaigns and initiatives championing the cause of the environment.

June 7, Global Running Day

June 8, World Oceans Day

On World Oceans Day, remember to remind your audience of the oceans’ vital role in the environment and for the continuation of all life on this planet. Show that your brand is conscious of the matter and actively engages with solutions.

June 18, Father’s Day

On the same day, we celebrate summer’s arrival, we should also always say happy Father’s Day to all fathers and father figures out there.

June 19, National Reading Day

June 21, International Yoga Day

June 21, World Music Day

Go ahead and sing outside your shower today! This day encourages people to play music in public. Brands can engage “melophiles” and bathroom singers with fun music trivia today.

June 27, MSME Day

June 21, Eid al-Adha

June 30, Social Media Day

It saves us from boring lectures and awkward conversations. Yes, it even lets you be vain now and then. How can we not celebrate this constant companion?

July 2023

July 1, National Doctor’s Day

July 1, National Chartered Accountant Day

July 7, World Chocolate Day

Celebrate the best invention in the world! Chocoholics can feel free to binge guilt-free, but only if you promise to share!

July 11, World Population Day

July 15, World Youth Skills Day

July 17, World Emoji Day

Can you text without emojis for a day? Come on we dare you to try! In the world of text messages, emojis have saved us from losing the ability to express emotions. Not to mention, brands can get innovative and communicate only with emojis.

July 18, World Nelson Mandela Day

July 22, World Mango Day

July 30, International Friendship Day

Is the office gloomy today? Maybe because your lunch buddy is on leave. Friendships make the mundane more special, and so do some brands on this day.

August 2023

August 1, World Wide Web Day

August 2, Friendship Day

Whether you’re just “study buddies” or friends who gossip over chai, today’s the day you celebrate this special bond.

August 9, National Book Lovers Day

Put down your phones, shut down your laptops, and get yourself a cup of coffee, because today’s daybooks make a comeback.

August 12, International Youth Day

August 15, Independence Day

Today’s the day the roars of “Inquilab Zindabad” fulfilled their promise. India got freedom from the British Empire and became an independent country.

August 19, World Humanitarian Day

August 19, World Photography Day

August 26, Women’s Equality Day

August 29, National Sports Day

August 30, Raksha Bandhan

Who gets control of the TV remote today? Raksha Bandhan isn’t an old-fashioned celebration of brothers as protectors anymore, but an acknowledgment of the special bond siblings share and an opportunity to extort gifts from each other. Raksha Bandhan is a celebration of the bond between brothers and sisters which usually involves exchanging gifts.

September 2023

September 5, Teacher’s Day

This day is celebrated on the birthday of S. Radhakrishnan who is one of the most distinguished scholars in India. Throwback to school posts and posts appreciating teachers can be uploaded on this day.

September 6, Janmashtami

Hindus celebrate the birth of Lord Krishna on this day. Since lord Krishna was fond of milk and its products, milk brands share many innovative posts on this day.

September 8, Stand up to Cancer Day

September 12, Video Games Day

September 15, International Day of Democracy

September 15, Engineer’s Day

This day is celebrated in honor of distinguished engineer Mokshgundam Vishveshsaraya. Brands share posts about engineers and their humorous habits on this day.

September 21, International Day of Peace

Also known as world peace day, this day remembers those who fought for peace and ended the conflict

September 22, Rose Day (Greetings for Cancer Patients)

September 27, World Tourism Day

With the rising expansion in tourism around the world which contributes greatly to the economy, the UN declared World Tourism Day.

September 29, World Heart Day

October 2023

October 1, International Coffee Day

Are you one of those people who can’t start their day without coffee? Then this is the day for you!

October 2, Gandhi Jayanti/ International Day Of Nonviolence

The father of our nation, an international symbol of peace and non-violence. Yes, today’s the day Mahatma Gandhi, our homegrown #rebel was born.

October 5, World Teachers Day

October 8, Indian Air Force Day

October 10, World Mental Health Day

This day attempts to remove the stigma attached to mental health and promotes awareness. Brands can also share stories of mental health patients and show their support.

October 16, World Food Day

October 24, Dusshera

How can our social media calendar for 2023 not include this prominent event? This is the time when you get the lamps out to celebrate the ultimate victory of good over evil. This day remembers Lord Rama’s final battle and wins over Raavana.

October 31, Halloween

November 2023

November 1, World Vegan Day

Vegans are people who consume a plant-based diet and do not support animal cruelty of any kind. On this day of honoring vegans, food brands post about vegan-friendly options.

November 2, National Stress Awareness Day

November 7, World Cancer Awareness Day

November 10, Transport Day

November 12, Diwali

We don’t think there’s a need to tell you how and what this grand festival means in India. Go all out with your deals and campaigns for the day and target everyone and anyone you can.

November 13, World Kindness Day

World Kindness day celebrates encouraging kindness and sharing among people.

November 14, Children’s Day

Brands bring out the inner child in them today and post throwback creatives remembering their days in school or their favorite food items growing up.

November 19, International Men’s Day

November 21, Thanksgiving Day

November 24, Black Friday

The days after Thanksgiving means, to many people, that Black Friday is right around the corner. There are simply too many different Black Friday ideas you can take to your social media. For now, let’s just say that a good discount would do.

November 27, Cyber Monday

December 2023

December 1, World AIDS Day

This day raises awareness about the disease and mourns those who lost their lives due to it. Brands can participate in the dialogue by posting creatives on ways to prevent and detect AIDS.

December 2, National Pollution Control Day

December 3, International Day of Persons with Disabilities

This day promotes the inclusion of disabled people in all spheres of life and makes opportunities more accessible to them. Brands can show their interest in the welfare of disabled people online or through on-ground activations.

December 4, Indian Navy Day

This day honors the members of the Indian Navy and applauds their achievements.

December 10, Human Rights Day

The 10th of December is dedicated to all humans on the planet. It’s Human Rights Day. Let’s spend a day highlighting the importance of owning our own lives and validating our rights as human beings.

December 10, Nobel Prize Day

December 15, World Tea Day

December 19, National Minorities Rights Day

December 23, Kisan Diwas (Farmers Day)

December 25, Christmas Day

Christmas Day is the favorite day of the year for many people across the planet. Although you’ve probably started sharing Christmas content earlier in the year, on this day, you’ll need to make sure that your content screams Merry Christmas.

December 31, New Year’s Eve

The last day of December means one thing. It’s New Year’s Eve and you need to make festive content to celebrate a year ending and another one commencing soon. 

Now that you have the most comprehensive list of Trends, Key events & Holidays – The Ultimate Social Media Calendar for 2023 for India, go ahead and launch some awesome campaigns.

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