As if everything that leads up to sending out a press release is not enough to sap the energy of PR folks, they are also expected to create an end-of-day update for management. They must compile data on outreach (who all responded, etc.), collect each media mention, create a shiny report, and send it out. […]

In the last century, it took decades for companies to go Global. Expanding to a new geography was a slow, hard and painful process. Companies took years to establish in a new market but then things have changed. Companies like Airbnb or Uber expanded to half of the globe in less than half a decade. […]

Wizikey BrandBox is one of the most used features by our clients. For the distributed media relations teams across cities and working remotely, it is a lifesaver. It is like Dropbox of media relations for these teams. The volume and formats of digital assets that companies must manage have just exploded and it is a […]

Daily news alerts are the most used feature in Wizikey. Our customers tune into their day with media coverage for them and competitors – right in their mailbox. It was a while since we designed and developed these alerts and decided to give a fresh look at them. We collected feedback from our customers who […]

Notes on why and how we conducted our first employee offsite – virtually! We recently finished our Annual exercise of setting the tone for the coming year for everyone at Wizikey.  I have been sharing some bits of it with my entrepreneur friends and I felt this should be shared with the larger ecosystem. Do […]

Aakriti and I are thrilled to welcome Sarah Maxwell as our first US investor and Company advisor. She is a great believer in data-driven PR and has been an early customer/friend of Wizikey. Aakriti and I along with all the other wizards (Wizikey talent) look forward to learning from her as we build Wizikey for […]

2021 for Wizikey will be all about data-driven PR with simpler workflows Wizikey’s success teams talk to almost all of our clients at least once a month to learn how their PR needs are evolving. The learnings from these calls are a goldmine for the product team for they get to learn so many of […]